The year we’ve been waiting for
Events explode in São Paulo
São Paulo, Brazil targeted by wine investors again
Dear friends of Bacco,
We have heard quite a deal about economic issues, and about the stock market downfalls throughout the world. Also, we learned about the crisis unleashed by an economy which is highly oriented by globalization and by the American estates market that are crashing banks down. But what does really matter to the business we do today?
I got a mail the other day in which one has inserted old advertisements with very good texts. They told us about an old time, a time not so far away, but in which there was no mobile phones, no Ipods, no HDTV signals, nor internet, nor even Core 2 Duo PCs, and so on. Then one had made quite an interesting question:
How could we live in those times???
In fact, humans have today more time to think, to feel, and to invest in their private culture. In this sense, information is a product searched by everyone. Consequently, communication is but a business that is not only the biggest in the world, but also the one that surely moves a major number of resources into the market.
When talking about wine business, this context could not be any different. In Brazil, more and more people look for basic courses so to learn about it. Qualified professionals are hired to provide big companies with speeches and consulting services, whether to talk about wine lists, to deal with professional wine-tasting sessions, or to write articles for specialized journals, among other aspects that are noticed by those who live in this field and follow up such a market.
Class entities, as well as brotherhoods, which are spread throughout the national territory, take the wine culture to every corner of this country and show that there is room for information in such an area that has been restrained and that now demands for more.
What do we professionals do in order to fulfill this demand?
Here is the time in which we are once more dealing with INFORMATION, which is so controversial but so convergent at the same time. However, when one who is considered a professional takes it as part of oneself, information does not turn into cultural goods to this person, to the market and to those who simply wish to learn about them so they can qualify their palate. The said ‘professional’ keeps it behind seven keys, as if it was a patrimony, a point of view to be defended. Thus, information becomes an exchange currency, and this is not something healthful.
What is a good wine? How can we learn whether we are drinking something bad or not? Who is the best producer? What is the best technique for one to care of the soil or to know the alchemy of the grapes?
Everyday, in different regions, thousands of consumers expect that we, wine professionals, tell them the basic guidelines of a good taste and a good relation between cost and profit.
Additionally, more than that, they expect that the information we provide them with will call their interest onto the subject, as well as tell them about the history that inspires and sharps the millenary drinking instinct of humans.
We from Cristina Neves Communication & Events aim at the distribution of wine culture in a simple way.
This is done through news advertisement in our sites, or through the opening of international events, or even in popular cultural spaces, in periods which are open for the audience. However, we do that not only in events open to the audience for them to taste, but to be cultured into the knowledge of wine.
We prepare a series of speeches and quick presentations for events, targeting mainly at the international ones, so we can count on the participation of such an audience to divulge the wine culture, accumulated by professionals for so much time.
We also aim at advertising wine throughout regions, according to the type of wine they work or count with in their productions.
You can count on us. For us who are from Cristina Neves Communication & Events, 2008 is the year of wine information.
We shall see and drink a lot of information in 2008.
Regards,
Cristina Neves
Portuguese version
